WrestleMania 37 featured rapper Bad Bunny putting on an incredible performance as he teamed up with Damian Priest and took on The Miz and John Morrison. The event also featured the appearance of YouTube celebrity Logan Paul.
While speaking on 83 Weeks, Eric Bischoff talked about discussed the future of celebrity performances in wrestling. Bischoff stated that more celebrities who are not movie or TV stars will be making their way to wrestling after the success of Bad Bunny and Logan Paul.
“If you’re a young talent and you don’t mind getting physical, like Logan and Jake Paul, like Bad Bunny, there are others and there will be even more [to follow]. Once those individuals and their teams realize if I leverage my social media following into an opportunity to have a great performance like Bad Bunny did. I think what he did and took advantage of that opportunity at WrestleMania and leveraged that opportunity to increase his fanbase and reach an audience he might not have otherwise reached and do it so successfully, that is a model that other people will try to follow.”
“There will be more and more people going ‘hey, Bruce Prichard, Vince McMahon, over here’! Bad Bunny created the template for celebrity, non-wrestling performers to step into that world and do it successfully. Bad Bunny created a formula and a template that other people are going to use and WWE and AEW are going to learn how to exploit it in the best way possible. I think you’re going to see more and more of it.”
We will have to see which celebrities will be making their way to the pro wrestling world after Bad Bunny and Logan Paul paved the way for celebrity performances in wrestling.
h/t to Wrestling Inc for the quotes.