Kendall Jenner is jumping into a new market and her launch was a big success. Her 818 Tequila brand sold out in rapid fashion.
Following a big Las Vegas launch party, one that Justin Bieber performed at, the 818 brand got off to a strong start. This was also the event where some believe they captured footage of Biebs yelling at wife, Hailey.
The 25-year-old Jenner’s booze brand sold out across the United States according to Page Six. Sales encompassed over 80 countries as well. The brand was officially launched in May and she’s been putting in work to build a strong presence with Hailey Baldwin, Kate Hudson, and Katy Perry helping with advertising. Of course, Kim Kardashian, Khloe Kardashian, and Kylie Jenner have helped get the word out as well.
“Kendall became an overnight tequila mogul,” a source told the outlet. It was said that the brand “could barely meet the customer demand.” It seems that a lot of people want to drink like Kendall Jenner.
“Retailer and distributor chatter is this is the best spirits brand launch they’ve ever seen in this price range,” the source continued. Kendall beat other tequila brands from stars like LeBron James and George Clooney.
What’s your take on Kendall Jenner jumping into the tequila market like this? Sound of in the comments!