Gunjan Nath on January 7, 2022
The Weeknd dropped Dawn FM, a new album that he announced earlier this week. The album features contributions from Tyler, the Creator, Lil Wayne, Quincy Jones, Oneohtrix Point Never, Jim Carrey, Swedish House Mafia, Max Martin, Calvin Harris, and Uncut Gems co-director Josh Safdie. It also includes the 2021 single “Take My Breath.” This album isn’t just a drop for the sake of putting out new music.
The Weeknd will not be watching the Billboard charts after Dawn FM got released on streaming services at midnight ET on January 7th. The Toronto superstar is unconcerned with the project’s sales, and The Weeknd recommended his followers to avoid obsessing over the figures as well.
A fan pointed out that the album will not have physical sales during the first week, which would have an influence on sales numbers. The Weeknd however, explained that it’s about fans experiencing the record and being pleasantly impacted, which matters more to him than any accolade.
This doesn’t matter to me. What matters is getting to experience the album together with the fans during these times.
The Weeknd delivered his special 103.5 Dawn FM Experience on Amazon Music and Twitch on Thursday night and many fans got access to limited-edition goods as well as a first listen to the album on January 6.
Fans get to experience a blend of EDM, Hip Hop, and “three other types of sounds in one song,” according to The Weekend. “Imagine the record as if the listener is dead,” he explained. “And they’re caught in this purgatory state, which I’ve always imagined to be like stopped in traffic waiting for the light at the end of the tunnel.”
The Weeknd’s fifth album, Dawn FM, concentrates those cosmic desires to anoint us with the most seductive music to the purgatory portal. The release of the new album comes after the Weeknd’s long-awaited 2020 album After Hours.
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January 7, 2022 10:22 am
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