Dana White is known to be a very controversial figure when it comes to the proper payment of UFC stars. He was called out for this fact many times by the likes of Jake Paul. However, it cannot be dismissed that Dana White has made UFC what it is today as it remains the most popular promotion for MMA in the world right now. It seems Dana White blamed ESPN for UFC’s price increase on their pay-per-views.
The world of MMA has certainly grown exponentially since its humble beginnings a couple of decades ago. The UFC also recently increased the price of their pay-per-views on the streaming service ESPN+.
In light of this news, Jake Paul even clowned Dana White in a brutal way. While speaking during the UFC Fight Night: Kattar vs. Chikadze post-fight press conference, UFC President Dana White addressed the promotion’s price increase on their pay-per-views. He simply blamed ESPN for the price increase.
“We don’t have any say in that. We gave the pay-per-views to ESPN. So yeah, that’s their decision. You know how I feel about that stuff. I don’t love when prices get raised but that’s not my decision, it’s theirs.”
After starting out at $59.99 three years ago, UFC pay-per-view prices were increased to $64.99 at the beginning of 2020 then to $69.99 last year. Now they are priced at $74.99. It is likely the promotion might increase prices next year yet again.