Ice-T Explains Why He Took On New Cheerios Campaign

Adding a regular exercise routine to one’s life has been linked with a number of health benefits. For 2022, Honey Nut Cheerios is teaming up with rapper and actor Ice-T in an effort to help fans achieve their own health, exercise and wellness goals this year.

The artist is now teaming up with the breakfast brand to help people become more healthy with the beloved Cheerios mascot Buzz Bee and Ice-T himself as their coaches. Their goal is to help fans to exercise more while also enjoying the heart-healthy benefits of whole grain oats that are found in a bowl of Cheerios.

Per Business Wire, Ice-T said, “This stuff doesn’t have to be hard,” He explained the reason behind his collaboration with Cheerios. He explained, “It can be as simple as a bowl of Cheerios and a walk around the block. That’s why I wanted to join Buzz to share some different ways to start to get your heart pumping regularly, and help make diet and exercise a happy part of your day.”

Ice-T took to Instagram to share the news of his collaboration with Cheerios with his fans. He posted a series of pictures and videos of the newly launched Cheerios boxes. Most of the posts were met with positive responses from fans who flocked the comment section to show their support.

To get in on the program, consumers just have to purchase a limited edition box of hear-shaped Cheerios and scan the QR code found on the back to get started. The code will take you to a link where Ice-T himself will lead you through a series of short and simple exercises. The workouts are only four minutes in length, which makes it easy to fit in your busy schedule.

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