Gunjan Nath on February 9, 2022
Jim Carrey has always been known for being a wholesome actor, though he has a very strong wild side too. Verizon has commissioned Jim Carrey to reanimate “Cable Guy” for a Super Bowl commercial in order to boost sales of their hot new fixed wireless product, which was released in the mid-1990s.
The 15-second spot, which can be seen around the 9:16 mark of the Verizon film below promoting the cellular company’s multiple Super Bowl-related marketing activities this coming Sunday, depicts a wary woman opening her front door after receiving a knock from a man who just says, “cable guy!”
“Your internet will never be the same,” said Diego Scotti, Verizon’s executive vice president and chief marketing officer, in a LinkedIn video announcing the spot.
In Q4, Verizon reported 78,000 new signups for its new fixed wireless access (FWA) service, bringing the total number of customers to 228,000. FWA products are being aggressively promoted by Verizon and T-Mobile in an attempt to reclaim some of cable’s high-speed internet market share in the United States, which currently stands at over 70%.
Verizon announced that it spent $80 million modernizing its network in and around Raymond James Stadium in Tampa, Fla., which hosted the Super Bowl last year. On Sunday in Los Angeles, it’s unknown how much the wireless behemoth will spend in and around SoFi Stadium. According to reports, a 30-second spot on NBC is going for $6 million, up 9% from the 2021 game.
The Cable Guy, directed by Ben Stiller and starring Matthew Broderick, is about a heartbroken young man whose difficulties are worsened when his cable company pays him a visit. The film received an overall rating of 53% from reviewers and grossed slightly over $100 million worldwide.
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February 9, 2022 6:21 am
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