Super Bowl Halftime Show Causes Streaming Explosion For Everyone Involved

Super Bowl LVI saw an all-star cast from the worlds of hip-hop and R&B perform one of the most memorable halftime shows in history. Dr. Dre, Snoop Dog, Kendrick Lamar, 50 Cent, Mary J. Blige, and Eminem stole the show despite a very entertaining and competitive game. In less than 24 hours, a replay of the show on YouTube pulled in 20 million-plus viewers.

That success carried over to the artists themselves. Everybody involved in the halftime show has seen their streaming numbers skyrocket. Some of the numbers are outrageous.

According to Chart Data, Dr. Dre saw his streams increase on Spotify by 185% in the hour following the game. Mary J. Blige’s “No More Drama” spiked by 520%. Streams of Dre’s “The Next Episode” went up 270%.

It was also reported that “Still D.R.E.” and “The Next Episode” both hit the Spotify top five after the game. Kendrick Lamar’s “Alright” hit a 250% increase in streams following his performance.

Eminem was also included in the massive streaming increases. “Lose Yourself” entered the top ten on Spotify’s US chart for the first time. The song was the first 2000s hip-hop track to reach 1 billion plays on the platform.

Dr. Dre was nervous about taking the chance and putting together the ambitious halftime show. Nobody was paid for their appearance beyond production costs and expenses. The Super Bowl LVI halftime performers can now watch their hard work pay off in the form of huge revenue increases.

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