Michael Perry on February 19, 2022
Dr. Dre & Eminem brought the house down at the Super Bowl LVI halftime show. Dre and Shady were joined by Eminem, 50 Cent, Kendrick Lamar, and Mary J. Blige for a performance for the ages. Dre noted before the show that nobody was being paid to perform. That gamble ended up paying off in a big way.
Both Dre and Eminem have seen two of their classic releases jump back onto the Billboard charts in the wake of the epic spectacle. Everyone involved in the halftime show saw their streaming numbers spike. Even older album sales have increased for the stars.
Dr. Dre’s “2001” which features the hit “Still D.R.E.” sold 30,000 copies this week. That is good enough for a top ten position on the Billboard 200, according to Hip Hop n More. Eminem’s “Curtain Call” also sold about 30,000 unit equivalents and should also appear on the chart.
Eminem got a lot of press after taking a knee in solidarity with the racial justice movement which was started by Colin Kaepernick. Those who were offended are not fans of rap music. The backlash was limited to fringe right-wingers such as Rudy Giuliani.
It speaks volumes about the reception of the Super Bowl halftime show that these older records are once again charting. The event brought a ton of star power to a Hollywood-themed event. In the end, everyone benefitted.
The NFL will have a tough task to top this year’s Super Bowl halftime show. Eminem and Dr. Dre have seen a ton of positive attention since the performance. We will see if their next projects also get a boost.
What do you think of this story? Let us know in the comments!
February 19, 2022 12:46 pm
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