Lizzo Launching No-Shame Shapewear Brand Called Yitty

Lizzo is a three-time Grammy Award-winning superstar and activist. She is preparing to launch a groundbreaking new shapewear line. After all, Lizzo is all about body positivity and she wants to help others feel the same way.

The “Good as Hell” singer has announced the debut of Yitty, her new collection of “no-shame, smile-inducing shapewear designed for all body types.” Supported by Kate Hudson’s Fabletics, this is less than a week after revealing a project “bigger than anything [she’s] ever done” on Instagram.

According to a press statement, the first three Yitty collections will be available on April 12: Nearly Naked, a line of lightweight seamless shaping garments; Mesh Me, a collection of smoothing mesh styles; and Major Label, a collection of loungewear separates like leggings and sweatshirts. The wide size range runs from XS to 6X, as is Lizzo’s style.

The “Truth Hurts” singer explained in the statement:

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“Instead of thinking about size in this linear way, we’re thinking about it on a spectrum where everyone is included. Everyone’s size is just their size. It’s not high, it’s not low. It’s not big, it’s not small. It’s just your size.

I felt that I was constantly being told through TV and magazines that my body wasn’t good enough. And, in order to be considered ‘acceptable’ I had to inflict some sort of pain upon it to fit into an archetype of beauty. Because of this, I’ve been wearing shapewear for a long time, maybe since I was in fifth or sixth grade.”

Lizzo went on to say that she was often faced with “sad, restrictive” styles “that literally no one wanted to wear.”

The singer went on to say, “I had an epiphany like, ‘who can actually do something about this?’ I decided to take on the challenge of allowing women to feel unapologetically good about themselves again.”

Yitty, which is named after Lizzo’s childhood nickname, will pit the Grammy winner against Kim Kardashian, whose Skims shapewear brand was recently valued at $3.2 billion.

Unlike the reality star, who has admitted to wearing numerous pairs of shapewear at once to perfect her figure, Lizzo believes her product “should make you feel like that bitch when you’re putting [it] on.” and isn’t about making customers “reshape” their bodies.

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