The Las Vegas chapels that use Elvis Presley’s likeness in themed weddings have been warned to stop doing so. The Las Vegas wedding industry is potentially affected by this.
In a move that’s certain to shake up the Vegas wedding industry, Authentic Brands Group is the company that took the decision. TMZ reports that last month, the organization that oversees all Elvis estate licensing sent cease and desist letters to all Vegas chapels.
Weddings are big business in Sin City, bringing in around $2 billion annually, and city officials think “The King” is involved in a considerable number of them. Even famous couple Kourtney Kardashian and Travis Barker recently hosted their own Elvis-themed “wedding” back in April.
Authentic Brands Group has clearly stated the reason. According to them, it’s now or never for the chapels to stop using “Presley’s name, likeness, voice image, and other elements” of The King’s persona because they’re all trademarked.
This ironically comes just after Kourtney Kardashian and Travis Barker had a “fake wedding” officiated by an Elvis look-alike. Just as it becomes trendy to have the King of Rock n Roll wed you, his estate stepped in.
Any Elvis-themed stage shows are still legal under Nevada’s right of publicity law, which protects live performances with impersonators. Stay tuned to Thirsty for more updates.
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