Kylie Minogue Says Blocking Kylie Jenner’s Trademark ‘Had To Be Done’

Kylie Jenner expanded her business beyond makeup in recent years, adding Kylie Skin, Kylie Swim, and Kylie Baby to her portfolio. However, singer-songwriter Kylie Minogue was capable of preventing Kylie Jenner from trademarking their common first name for her beauty line in 2017.

During an appearance on “Watch What Happens Live with Andy Cohen”, Kylie Minogue spoke about about her legal battle with Kylie Jenner over their respective makeup companies. Minogue filed the paperwork two years prior, just before starting her company, which she named Kylie Cosmetics.

“It was just business, obviously. When I was named Kylie … I think I’ve met one person older than me called Kylie, so it’s kind of unusual. I’ve spent a lifetime protecting my brand and building my brand, so it was just something that had to be done. We came to an agreement.”

When Cohen asked if Minogue contacted her mother, Kris Jenner, to clear things up, she responded no, but she’d “love to meet [the family].”

The Australian superstar launched her own beauty line, simply called Kylie, in 2019. There are currently five products available: lip oil, lip gloss, eye-to-cheek glitter, lip-to-cheek color, and three eyeshadow colors.

In 2016, Minogue’s team filed an opposition to Jenner’s trademark application, claiming that the “internationally renowned performing artist, humanitarian, and breast cancer activist” already owned the trademark for “Kylie Minogue” and had owned Kylie.com since 1996.

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