Hailey Bieber Wins Lawsuit Over Her Skincare Brand ‘Rhode’

Hailey Bieber is one of the top models in the world and there’s no denying that. She has always stunned us in attention-grabbing dresses and style statements. The supermodel is also a successful entrepreneur. Now, Hailey has legally won the right to name her skincare company Rhode.

TMZ reported the 25-year-old model and influencer was victorious after being sued for trademark infringement by a clothing company also called Rhode. The founders of the eight-year-old enterprise, which was created in New York, argued that having two companies by the same name would be confusing for the public.

Celebrities such as Beyoncé, Rihanna, Tracee Ellis Ross, Khloé Kardashian, Busy Philipps, Jamie Chung, Whitney Port, Zoey Deutch and many others have worn their designs. The company recently launched a collection of home goods on their site, shoprhode.com.

The biggest concern seemed to be that while Hailey was currently focusing on skincare, she had also applied for a Rhode trademark for clothing. Hailey and her team argued in court that they were focused solely on skincare, not clothing, thus eliminating the confusion. 

A federal judge agreed and denied the clothing company’s request for a preliminary injunction to prevent the cover model from using the name. Meanwhile, Rhode Skin was launched on June 15th, which has been billed as affordable, and cruelty-free. Stay tuned to Thirsty for further updates.

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