Rev. Jesse Jackson is now stepping into the racial discrimination issue involving Sesame Place. He is determined to make sure the amusement park has better conditions for African-Americans.
Jackson says Sesame Place’s parent company, SeaWorld, should bring in African-Americans to their board of directors, spend money on African-American businesses and hire African-American firms to handle cultural sensitivity training for the staff.
TMZ obtained a letter written by Jackson to SeaWorld CEO Marc Swanson, saying SeaWorld has an opportunity to turn a negative into a positive and rise up in the occasion in a situation where most companies fall flat Jesse’s plan is in response to a viral video showing the alleged discrimination against 2 Black children.
The 80-year-old reverend said the incident with Sesame Place is similar to a lot of issues over the years in his fight for freedom and equality. Jackson said the discriminatory actions will always be without sincere actions from corporations. the most. However, he said seeing discrimination against innocent children is crossing the line.
Jackson is trying to arrange a meeting with SeaWorld’s CEO. We will see how everything is played out.