Kanye West Declares War On Adidas After Ending Gap Deal

Kanye West is well-known for insulting others on Instagram and then deleting his posts. He targeted a number of individuals, including Adidas’ vice president and general manager Daniel Cherry and Pete Davidson. Kanye recently went after Gap, eventually ending his deal with the brand. Kanye West has now declared war on Adidas.

Kanye West has declared war on Adidas following the termination of his deal with Gap last week. On Monday, September 19, Ye took to Instagram to charge Adidas Originals’ senior vice president and global general manager, Torben Schumacher, of stealing his designs and stopping future business plans. “Who are the real decision makers at adidas?” he wrote.

Torben is a f*cking idiot. Torben stole my designs. adidas stole my designs. They did the Balenciaga collaboration without my knowledge and then stopped my Balenciaga Gap shoes from going to market. Nobody call me and ask me if I’m sleeping. It’s war. We deaded Gap now it’s adidas time.

He added in the caption: “WAR TIME MY FAVORITE TIME.” Kanye West addressed his issues with Adidas in another post, while also thanking Chicago restaurant Harold’s Chicken Shack for their support. “My issue is unfairness,” he said.

I’m not trying to take advantage of adidas. I’m making sure weeee never get taken advantage of again. Thank you to the owners of Harold’s for your loyalty. They told Gee that they wouldn’t do a deal with adidas until me and adidas was cool.

That’s some real Chicago sh*t. Love y’all for that. I ain’t even know there was still loyalty like that after these past few years. Love you for real.

In the caption, Ye also made fun of former G.O.O.D. Music artists Kid Cudi and John Legend, adding, “HAROLDS REALER THAN JOHN LEGEND AND CUDI.” Kanye West uploaded a legal document over the weekend describing the restrictions Adidas and Gap have purportedly imposed on him and his Yeezy company.

Neither Yeezy nor Ye may use, wear, sponsor, promote, market, advertise, endorse, design, manufacture, license, sell or provide consulting services with respect to any of the following products under the Yeezy Trademarks or Ye’s likeness or any other indentifiable attribute, feature or indica or Ye (e.g. Donda, Pablo or Jesus Walks).

“Welp I guess the war’s not over,” he wrote in the caption. Kanye West recently announced “it’s time for me to go it alone” in regard to his Adidas and Gap deals. “It’s fine,” he told Bloomberg.

I made the companies money. The companies made me money. We created ideas that will change apparel forever. Like the round jacket, the foam runner, the slides that have changed the shoe industry. Now it’s time for Ye to make the new industry. No more companies standing in between me and the audience.

As of now, Ye’s deal with Adidas runs until 2026. To get the latest updates, keep an eye on Thirsty.

Are you ready for Ye’s next Instagram rage series? Let us know in the comments!