Kanye West’s Adidas Partnership ‘Under Review’ Amid ‘White Lives Matter’ Scandal

Kanye West is credited for being one of the biggest names in the world of hip-hop, but he is also a true genius when it comes to business as well. His accolades simply speak for themselves. However, he remains a controversial figure even now. West’s Adidas deal now seems to be dangling precariously.

Adidas has formally placed Kanye West’s fragile connection with the sportswear company “under review” after the rapper’s most recent “White Lives Matter” shirt fiasco. According to CNBC, the company recently announced this in a statement.

After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review. We will continue to co-manage the current product during this period.

Kanye West answered the statement on Instagram. “F-K ADIDAS I AM ADIDAS ADIDAS RAPED AND STOLE MY DESIGNS.” Ye and Adidas first collaborated in 2013 to oversee the production and distribution of the fashion designer’s Yeezy brand.

The agreement was meant to extend through 2026, but this past August, West started airing his grievances with the business. He claimed that Adidas “picked colors and named them,” and “hired employees that worked for [him],” they “stole [his] colors [and] styles,” as well as hired a general manager without his permission in a direct Instagram message to Complex magazine.

At the time, Adidas didn’t reply to West’s accusations. The “Gold Digger” rapper’s future in fashion, on the other hand, appears to have forced the corporation to face the problems they have with him. Stay tuned to Thirsty for the latest news and updates.

What’s your take on this White Lives Matter deal? Sound off in the comments!