Adidas Ends Partnership With Kanye West

Kanye West is touted as one of the biggest names in the world of hip-hop, but he is also a true genius when it comes to business as well. Ye’s accolades simply speak for themselves.

As of late, Kanye West has been making headlines for all the wrong reasons once again. This is largely due to him wearing a ‘White Lives Matter’ t-shirt during his Yeezy fashion show. Not only that, he came under fire for his recent anti-Semitic remarks. Ye stated that he’ll go “Death Con 3 On Jewish People. He also called POTUS Joe Biden a r***** for not listening to Elon Musk.

According to TMZ, Adidas has officially cut ties with Kanye West. The German shoe company says, “Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”

As a result, Adidas says it “will terminate the partnership with Ye, end production of Yeezy branded products and stop all payments to Ye and his companies.”

This was a longtime coming as fans have wanted Kanye West to be cancelled for a very long time. We will have to wait and see how long his self-destruction will continue.

Do you think Kanye’s career is completely over or will he rebound from this? Sound off in the comments below…