Carmelo Anthony & WWE Executives Form $750 Million Private Equity Fund

Carmelo Anthony made a name for himself in the NBA, being a huge part of the basketball world for a long time. He last played for the Los Angeles Lakers but has not played in any game for a long time. That being said, he has recently formed a partnership with WWE Executives.

According to PWInsider, WWE Executives George Barrios and Michelle Wilson have formed a partnership with Carmelo Anthony. They have formed Isos7 Sports Investments, which will also include former WWE executives and board members.

Isos7 is a new investment firm founded by Michael Rubin, the executive chairman of Fanatics. The firm aims to provide institutional investors with opportunities to own minority stakes in premier, major league sports teams. They plan to invest in teams across the MLB, MLS, NBA, and NHL in North America, as well as top-tier teams and leagues in other countries that allow control ownership from capital sources.

Additionally, Isos7 will also focus on investing in European soccer clubs. The goal of Isos7 is to provide investors with a unique opportunity to own a piece of some of the world’s most successful sports franchises.

Isos7 plans to invest in top-tier teams and leagues around the world, with a focus on equity ownership and control. The firm’s aim is to raise $750 million for investments of between $50 million and $100 million each, according to a press release. The three partners behind Isos7 declined to comment on their fundraising activities, sources of capital, or investment targets, citing regulatory restrictions on marketing to non-accredited investors.

Isos Capital Co-Founders George Barrios and Michelle Wilson Partner with Carmelo Anthony to Launch Isos7 Sports Investments
Experienced Sports & Media Executives Barrios and Wilson Offer Track Record of Value Creation and Operational Expertise

Anthony, an NBA Legend with a Decade of Early-Stage Investing Experience, Shifts Focus from Melo7 Tech Partners to Isos7

Isos Capital Managing Director and Former New York Knicks, NBA, and WWE Executive Brian Flinn Named Partner of Isos7

WESTPORT, Conn., — Isos Capital Management Founders and Co-CEOs George Barrios and Michelle Wilson today announced a partnership with 10-Time NBA All-Star and entrepreneur Carmelo Anthony to launch Isos7 Sports Investments. The platform will provide growth capital, targeting $50 million to $100 million per investment, to a diversified portfolio of sports leagues, teams, emerging properties, and ancillary businesses in North America, Europe, and pan-Asia. Based on the founders’ track record of driving shareholder value in the public market, Isos7 anticipates having access to approximately $750 million in capital to deploy. Ownership groups and management teams will also benefit from the partners’ history of value creation and operational expertise across sports and media properties to help transform business models and accelerate growth. Isos7, which is 100% founded and led by a diverse management team, will commit 1% of its profits to support underrepresented populations and underserved communities.

We will have to wait and see how Carmelo Anthony’s endeavor will turn out. If anything, this might just be what Anthony needs.

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