Elon Musk has been tweaking Twitter’s algorithm ever since he bought the company. There have been several instances when he forced his employees to make his tweets more accessible. He has once again pulled off the same shenanigans as when his Super Bowl tweet flopped.
According to documents obtained by Platformer, Elon Musk has threatened his engineers to build a system that supports his flopped tweet. This all comes in when his tweet about Super Bowl didn’t garner much response with respect to Joe Biden’s tweet. In sheer anger, Musk asked 80 employees to build a system so that his tweets would be viewed by more users.
Biden tweeted about supporting the Philadelphia Eagles as the husband of Jill Biden. His tweet generated close to 30 million impressions on the platform compared to the Twitter CEO’s 9.1 million. Elon Musk later deleted the post in frustration but tried his utmost best to never be beaten by the President of the USA in the Tweet game.
Monday morning at 2:36, James Musk urgently emailed Twitter engineers. Engineers with groggy eyes started to log on to their laptops, and that’s when it became obvious what kind of situation it was. By altering the algorithm, Musk’s dying tweet on the Super Bowl was to be saved.
“We are debugging an issue with engagement across the platform. Any people who can make dashboards and write software please can you help solve this problem. This is high urgency. If you are willing to help out please thumbs up this post.”
Within a day, the consequences of that meeting would reverberate around the world. Twitter users opened the app to find that Musk’s posts overwhelmed their ranked timeline. It came after Musk threatened the team of 80 engineers to make a system that would only benefit him by making his tweet appear more in people’s feeds.
This is a serious issue with the organization due to the constant pressure Elon Musk puts on his workforce. According to Elon, he is supposed to step down from being the CEO of Twitter later in 2023. Hopefully, the situation of the few remaining employees of the companies can let a sigh of relief then.
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