Kylie Jenner’s Khy Brand Scores a Whopping $1 Million in First Hour of Release

Kylie Jenner, the reality star turned fashion mogul, has once again proved her Midas touch in the world of business. Her latest venture, Khy, a clothing line, has hit the jackpot, surpassing a staggering $1 million in sales within the first hour of its launch day. It’s a testament to her star power and fashion-forward vision.

According to People, Khy made its highly-anticipated debut with a collection of affordable faux leather fashion pieces that include a chic trench coat priced at $198, a stylish minidress for $98, a trendy bomber jacket at $118, and more. The collection, created in collaboration with Berlin-based label Namilia, offers fashion-forward options that won’t break the bank.

Kylie Jenner’s strategic teaser campaign began on October 25, just days before the collection’s official launch. On the day of the launch, she was honored as Brand Innovator of the Year at WSJ. magazine’s 2023 Innovator Awards, further solidifying her status as a fashion icon and innovator.

While Kylie’s sister Kendall Jenner and BFF Hailey Bieber gave their enthusiastic approval of Khy, the brand faced some controversy as designer Betsy Johnson accused Kylie of copying her own designs in a series of scathing Instagram posts, labeling it a “trash move.” However, it appears that the drama did little to deter fans, as Khy styles are already flying off the shelves, with some items only available in limited sizes.

At the WSJ. Innovator Awards, Kylie Jenner showcased her own fashion prowess by donning a custom Ferragamo corset-and-skirt ensemble that perfectly embodied Khy’s aesthetic. The star-studded event also featured Kylie’s boyfriend, Timothée Chalamet, who sported a matching black Dolce & Gabbana suit and had the honor of presenting an award to director Martin Scorsese.

Kylie Jenner’s knack for business and fashion innovation continues to shine bright, and her latest venture, Khy, is off to an incredible start, leaving fans eagerly awaiting what she has in store next.

What are your thoughts on Kylie Jenner’s successful launch of Khy and its rapid sales achievement? Leave us a comment below.