The Marvels’ Records MCU’s Worst Opening in 15 Years

The Marvel Cinematic Universe has hit an unexpected low with its latest release, “The Marvels.” The film opened to a disappointing $47 million at the box office during its opening weekend, according to The Wrap, making it the lowest launch in the 15-year history of the franchise.

This record-breaking low surpasses the previous one set by “The Incredible Hulk” in 2008, which earned $55.4 million before inflation adjustment

To put it into perspective, DC’s “The Flash” managed to open with $55 million just a few months earlier in June. “The Marvels” received mixed reviews from audiences, earning a B on CinemaScore and an 85% rating on Rotten Tomatoes.

It’s worth noting that movies that fail to receive an audience score of at least A- often experience significant drops in box office numbers in the subsequent weekends. This could spell trouble for the film’s long-term performance.

One contributing factor to the film’s underwhelming performance may have been the recently concluded SAG-AFTRA strike, which limited promotional efforts until the last minute. Promotions and marketing play a crucial role in a film’s success, and the strike may have hindered “The Marvels” from building the necessary buzz leading up to its release.

Given “The Marvels'” disappointing box office opening and mixed audience reviews, what do you think might be the main factors contributing to its underperformance, and what can Marvel Studios do to address these issues moving forward in the MCU? Leave us a comment.