Kendrick Lamar Drops First “GNX” Music Video for “Squabble Up”

Kendrick Lamar isn’t wasting any time giving fans what they want. Just days after releasing his sixth album, GNX, the Compton legend has debuted the music video for “Squabble Up,” and it’s already making waves. The album, which dropped Friday afternoon, has taken over hip-hop conversations, and the visuals are only adding to the momentum.

The “Squabble Up” video is a love letter to the West Coast, with Kendrick paying tribute to California culture through every detail. From the slang to the sounds and even the nods to local communities, Lamar leaves no stone unturned. In one scene, Kendrick rocks blue attire as a nod to the Crips, while later moments feature Bloods joining the set—a bold statement in an olive-green room adorned with a chandelier and wood flooring.

The visual doesn’t stop there. It incorporates local dances and homages to iconic West Coast music, including a massive CD of Nate Dogg’s G Funk Classics. Kendrick’s ability to create a layered, meaningful visual is on full display, encouraging fans to dissect every detail and explore the deeper messages behind the imagery.

“Squabble Up” is already shaping up to be one of the standout hits from GNX, and this video cements its place as a centerpiece of the project. Known as an artist’s artist, Kendrick continues to challenge fans to think critically and engage with his art on multiple levels.

This is likely just the first of many videos to accompany GNX, and fans can expect even more visuals to break down and analyze in the weeks ahead. Kendrick has once again proven why he’s at the top of the rap game, delivering music and visuals that elevate the genre.