The Weeknd may be signaling the end of an era, according to a nationwide billboard campaign tied to his upcoming album Hurry Up Tomorrow.
The billboards, which boldly proclaim “The End is Near,” have fans wondering if the artist is preparing to retire his iconic stage name.
Abel Tesfaye, known globally as The Weeknd, has hinted at this transformation for years. In a 2023 interview with W Magazine, Abel said, “I’m going through a cathartic path right now. It’s getting to a place and a time where I’m getting ready to close the Weeknd chapter. I’ll still make music, maybe as Abel, maybe as The Weeknd. But I still want to kill The Weeknd. And I will. Eventually. I’m definitely trying to shed that skin and be reborn.”
The timing aligns with the release of Hurry Up Tomorrow, set to arrive in January 2025 alongside a motion picture starring Jenna Ortega. The movie, described as a “musically driven psychological thriller,” is slated to hit theaters on May 16, 2025. Directed by Trey Edward Shults, the film connects directly to the themes of the album, promising fans an immersive experience.
Social media is ablaze with speculation. One user on X (formerly Twitter) wrote, “He mentioned retiring the name ‘The Weeknd’ a few years ago, but it could also mean the end of the trilogy.”
Another commented, “Good marketing, but what artist is gonna fill the gap when he’s officially done?” The ambiguity of The Weeknd’s plans has sparked mixed reactions, ranging from excitement to disbelief.
With seven Billboard Hot 100 No. 1 hits and an unparalleled global fan base, The Weeknd remains one of the most-streamed artists in history. His transition, if true, could mark the end of one of the most successful eras in pop music, leaving fans eager to see what comes next.
What do you think of The Weeknd possibly retiring his iconic name? Could this be the rebirth of Abel Tesfaye, or is it a clever marketing move? Share your thoughts below!